Framing Here Comes Everybody

So far in the book Shirky is focusing on the power of the group, how it has been yielded in the past, and how the internet has impacted it. My questions mostly have to do with when and why the group seems to get motivated. Shirky’s example of the lost Sidekick is a perfect example of this. Why did that story in particular motivate the crowd to participate? It seems that the group was primed for this story in particular, meaning that if another person’s phone was lost right after this, the group may not have been interested. So what goes into getting the group to care as far as timing, subject matter, and the telling of the story/problem itself?

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